WSJ What’s News

The Wall Street Journal · News

YAPP has Smart‑Skip data for 80 episodes of WSJ What’s News. Recent episodes average 1.1 minutes of ads per 12.7‑minute episode.

5.3ad minutes per hourof runtime
8.8%of runtimeis advertising
2.6ad breaksper episode, on average
80episodesmeasured by YAPP

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Recent episodes

Ad time detected in the 25 most recent episodes of WSJ What’s News that YAPP has processed.
Episode Published Length Ad time Breaks
What’s News in Markets: Markets Digest Shocks, Tokenized Stocks, Buffett Steps Down 6:26 0:48 2
The End of an Era: Warren Buffett Steps Down As Berkshire Hathaway Chairman 12:39 1:20 3
OpenAI Hack Highlights Rising Cyber Threats 13:59 1:15 3
Trump Says He Talked to Warsh. What Does That Mean for Fed Independence? 13:45 0:33 1
Global Markets Shake Off Rate-Hike Jitters 15:37 1:23 3
The Fed Raises Interest Rates For the First Time in Three Years 12:03 1:07 3
The EU Opens Its Arms to Canada 12:42 1:08 3
American Incomes Hit a Record High Last Year 12:30 1:21 3
Surging Bond Yields Pile Pressure on the Fed 16:32 0:55 3
Trump Rejects Calls for AI Regulation Amid Industry Fears Over Safety 13:24 0:33 1
Fearing a Loss of Control, AI Bosses Call for Tech Slowdown 15:16 1:04 3
Inside Pete Hegseth’s Pentagon Shake-Up 16:31 1:40 3
What’s News in Markets: Amgen’s Prognosis, Quantum Boost, iPhone Makeover 6:30 1:04 2
Inflation Held Steady in August, Pushing the Fed Towards a Rate Hike 13:44 1:14 3
Did J.D. Vance Just Make His 2028 Pitch? 13:31 1:07 3
Trump Tells Midterm Voters: ‘Pretend That I’m On the Ballot’ 12:52 1:38 4
Duffy Slams Ford’s ‘Unacceptable’ Use of Chinese Tech 14:47 1:21 3
OpenAI Just Solved One of the Hardest Problems in Math 11:28 1:38 3
Record Fuel Prices Threaten Higher Food and Freight Costs 12:08 1:06 3
What’s News in Markets: Bond Selloff, Big Nvidia Deals, Apple’s New CEO 5:37 0:49 2
Strong August Jobs Report Is a Bright Spot for the Economy 14:47 1:32 3
The End of the Bond Hedge? 14:53 1:21 3
Why Nvidia’s Buying AI Platform Hugging Face for $13 Billion 12:37 1:39 3
No End in Sight for Iran War 13:31 1:24 3
Google Scores a Win in Antitrust Decision 11:47 1:33 3

Ad load varies by listener. Most podcast advertising is dynamically inserted, so figures reflect ad load as observed by YAPP's processing pipeline at the time each episode was fetched, not what any individual listener hears. Methodology

Listening to WSJ What’s News with YAPP

WSJ What’s News typically runs 2.6 ad breaks per episode, usually a pre-roll and one or two mid-rolls. Across the episodes we have processed, that comes to about 1.1 minutes per episode, or 5.3 minutes for every hour of listening.

YAPP maps each episode before you play it, so you get the show and not the rest of it. Because the ads are stitched in per listener, YAPP matches what you are actually hearing rather than replaying a fixed set of timestamps.

How these numbers are measured

YAPP transcribes each episode, classifies advertising segments, and refines their boundaries using audio fingerprinting. Figures cover the 80 episodes of this show that YAPP has processed. Because most podcast ads are dynamically inserted and vary by listener, these figures reflect what our pipeline observed rather than what every listener hears. Full methodology

Boundaries for 35% of detected segments were refined by audio fingerprinting; the rest rest on transcript timing and are less precise.

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