Up First from NPR

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YAPP has Smart‑Skip data for 58 episodes of Up First from NPR. Recent episodes average 2.1 minutes of ads per 19.3‑minute episode.

6.5ad minutes per hourof runtime
10.8%of runtimeis advertising
2.4ad breaksper episode, on average
58episodesmeasured by YAPP

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Recent episodes

Ad time detected in the 25 most recent episodes of Up First from NPR that YAPP has processed.
Episode Published Length Ad time Breaks
Tucker Carlson on his MAGA split and Trump's 'nihilism' | NPR's Newsmakers 57:44 0:38 2
UN General Assembly Week, Trump's Triumphal Arch, Air Traffic Control AI 13:11 0:38 1
An American journalist missing in Syria: what happened? 29:30 0:11 1
Trump Bans Media from White House, Europe on High Alert, College Sports Bill 17:40 2:22 3
Kennedy Center Demolition Threat, Trump's Troubles, Poland Warns Of Russian Attacks 14:34 1:48 2
Fed Raises Interest Rates, Iran War and Oil Prices, EU-Canada Alliance 15:10 2:01 2
Federal Reserve Interest Rates, Reports Reveal Iran War Costs, Kennedy Center Closure 14:47 1:51 2
Trump Downplays AI Risks, SCOTUS Mail-In Voting Ruling, Kennedy Center Bankruptcy 15:04 1:57 2
AI Development Slowdown, Gulf States Postpone Iran Talks, Republican Midterm Strategy 15:30 2:31 3
The Clancy trial and a split over postpartum psychosis 31:17 2:51 3
BRICS Summit in India, Amazon Air Plane Crash, Federal Film Tax Bill 17:12 2:10 3
Remembering 9/11, Republican Midterm Convention Wraps, SCOTUS Missouri Redistricting 15:17 1:46 3
Trump Convention Speech, Missouri Contempt And Redistricting, Apple's Foldable iPhone 15:21 2:47 3
US Strikes Iran Oil Tankers, Israeli Settlements Sanctions, Smithsonian Head Retires 15:17 2:03 2
Canada's Retaliatory Tariffs On US, Trumpapalooza Convention, Miami Cargo Plane Crash 15:26 2:11 2
Miami Plane Crash, Witkoff & Kushner Visit Ukraine, Far-Right AfD Wins In Germany 14:53 2:35 3
From SPF to skin color, sunscreen’s effectiveness is complicated 29:00 3:00 4
Negotiators to Moscow and Kyiv, Judge Issues Order on Arch, Western Wildfires 16:56 2:05 4
Midterm Mail-In Voting Starts, IRS Targets DEI In Schools, ICE Officer Charged 15:16 2:00 2
Pentagon Exodus Under Hegseth, Venezuela Oil and Democracy, Clancy Trial Deadlocked 15:38 1:53 2
War In Iran Ramps Up, Trump Pressured By Gas Prices, Massachusetts Primary Results 14:36 1:41 3
SCOTUS Allows Ballroom Construction, Army Secretary Resigns, G20 Summit in NC 14:46 1:52 2
Trump Venezuela Oil Deal, US & Iran Renew Strikes, House Back From Recess 13:16 0:33 1
Super El Niño, Measles, Iran War Stalemate 16:24 0:42 1
Nepal-Tibet Flood Rescue, Fed Chair Speech, Kennedy Center Renaming Hearing 14:52 1:55 2

Ad load varies by listener. Most podcast advertising is dynamically inserted, so figures reflect ad load as observed by YAPP's processing pipeline at the time each episode was fetched, not what any individual listener hears. Methodology

Listening to Up First from NPR with YAPP

Up First from NPR typically runs 2.4 ad breaks per episode, usually a pre-roll and one or two mid-rolls. Across the episodes we have processed, that comes to about 2.1 minutes per episode, or 6.5 minutes for every hour of listening.

YAPP maps each episode before you play it, so you get the show and not the rest of it. Because the ads are stitched in per listener, YAPP matches what you are actually hearing rather than replaying a fixed set of timestamps.

How these numbers are measured

YAPP transcribes each episode, classifies advertising segments, and refines their boundaries using audio fingerprinting. Figures cover the 58 episodes of this show that YAPP has processed. Because most podcast ads are dynamically inserted and vary by listener, these figures reflect what our pipeline observed rather than what every listener hears. Full methodology

Boundaries for 6% of detected segments were refined by audio fingerprinting; the rest rest on transcript timing and are less precise.

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