Serial

Serial Productions & The New York Times · Society & Culture

YAPP has Smart‑Skip data for 42 episodes of Serial. Recent episodes average 3.7 minutes of ads per 47.8‑minute episode.

4.7ad minutes per hourof runtime
7.8%of runtimeis advertising
3.6ad breaksper episode, on average
42episodesmeasured by YAPP

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Recent episodes

Ad time detected in the 25 most recent episodes of Serial that YAPP has processed.
Episode Published Length Ad time Breaks
The Last 12 Weeks - Ep. 5 42:48 3:31 5
The Last 12 Weeks - Ep. 4 34:31 4:13 5
The Last 12 Weeks - Ep. 3 47:28 4:05 5
The Last 12 Weeks - Ep. 2 48:32 3:27 4
The Last 12 Weeks - Ep. 1 44:09 3:19 5
The Idiot - Chapter 5 30:15 2:06 3
The Idiot - Chapter 4 1:06:21 3:56 4
The Idiot - Chapter 3 53:06 3:27 4
The Idiot - Chapter 2 52:59 3:30 3
The Idiot - Chapter 1 23:52 2:31 3
The Preventionist - Ep. 3 1:01:35 3:30 5
The Preventionist - Ep. 2 53:09 3:38 4
The Preventionist - Ep. 1 43:44 3:43 4
The Retrievals S02 - Ep. 4 48:19 3:57 4
The Retrievals S02 - Ep. 3 57:34 3:10 4
The Retrievals S02 - Ep. 2 48:15 4:08 4
The Retrievals S02 - Ep. 1 52:05 5:08 4
The Good Whale - Ep. 6 38:29 3:14 4
The Good Whale - Ep. 5 15:17 1:25 3
The Good Whale - Ep. 4 38:01 3:58 5
The Good Whale - Ep. 3 44:19 3:19 5
The Good Whale - Ep. 2 37:16 2:36 4
The Good Whale - Ep. 1 50:51 5:35 4
Serial S04 - Ep. 9: This Is the Weirdness 1:05:22 3:27 3
Serial S04 - Ep. 8: Two Ledgers 1:03:02 2:53 3

Ad load varies by listener. Most podcast advertising is dynamically inserted, so figures reflect ad load as observed by YAPP's processing pipeline at the time each episode was fetched, not what any individual listener hears. Methodology

Listening to Serial with YAPP

Serial runs 3.6 ad breaks in a typical episode, so there is a fair amount between you and what you came for. Across the episodes we have processed, that comes to about 3.7 minutes per episode, or 4.7 minutes for every hour of listening.

YAPP maps each episode before you play it, so you get the show and not the rest of it. Because the ads are stitched in per listener, YAPP matches what you are actually hearing rather than replaying a fixed set of timestamps.

How these numbers are measured

YAPP transcribes each episode, classifies advertising segments, and refines their boundaries using audio fingerprinting. Figures cover the 42 episodes of this show that YAPP has processed. Because most podcast ads are dynamically inserted and vary by listener, these figures reflect what our pipeline observed rather than what every listener hears. Full methodology

Boundaries for 7% of detected segments were refined by audio fingerprinting; the rest rest on transcript timing and are less precise.

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