Hidden Brain

Hidden Brain, Shankar Vedantam · Arts

YAPP has Smart‑Skip data for 9 episodes of Hidden Brain. Recent episodes average 5.2 minutes of ads per 76.5‑minute episode.

4.1ad minutes per hourof runtime
6.8%of runtimeis advertising
5.8ad breaksper episode, on average
9episodesmeasured by YAPP

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Recent episodes

Ad time detected in the 9 most recent episodes of Hidden Brain that YAPP has processed.
Episode Published Length Ad time Breaks
How to Make a Difference: Part 1 48:10 0:48 1
Why Conversations Go Wrong 1:42:29 4:18 7
Blowing Up Your Life 1:34:28 8:52 8
The Things We Don't Say 54:15 4:44 5
What Art Does For Your Brain 55:04 6:31 5
How to Be A Better Partner 1:32:36 6:42 7
How Feelings Make Us Smarter 48:07 0:47 1
Making the Most of Your Mistakes 1:33:29 8:09 7
You Are Not Ordinary 1:39:57 5:50 11

Ad load varies by listener. Most podcast advertising is dynamically inserted, so figures reflect ad load as observed by YAPP's processing pipeline at the time each episode was fetched, not what any individual listener hears. Methodology

Listening to Hidden Brain with YAPP

Hidden Brain runs 5.8 ad breaks in a typical episode, so there is a fair amount between you and what you came for. Across the episodes we have processed, that comes to about 5.2 minutes per episode, or 4.1 minutes for every hour of listening.

YAPP maps each episode before you play it, so you get the show and not the rest of it. Because the ads are stitched in per listener, YAPP matches what you are actually hearing rather than replaying a fixed set of timestamps.

How these numbers are measured

YAPP transcribes each episode, classifies advertising segments, and refines their boundaries using audio fingerprinting. Figures cover the 9 episodes of this show that YAPP has processed. Because most podcast ads are dynamically inserted and vary by listener, these figures reflect what our pipeline observed rather than what every listener hears. Full methodology

Boundaries for 12% of detected segments were refined by audio fingerprinting; the rest rest on transcript timing and are less precise.

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