99% Invisible

Roman Mars · Arts

YAPP has Smart‑Skip data for 15 episodes of 99% Invisible. Recent episodes average 4.5 minutes of ads per 42.3‑minute episode.

6.4ad minutes per hourof runtime
10.6%of runtimeis advertising
2.9ad breaksper episode, on average
15episodesmeasured by YAPP

Listen to the good stuff in 99% Invisible

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Recent episodes

Ad time detected in the 15 most recent episodes of 99% Invisible that YAPP has processed.
Episode Published Length Ad time Breaks
100 Objects #18: Hair Relaxer 40:18 5:18 3
Doves Type 42:45 5:22 3
100 Objects #17: M43 Field Jacket 46:39 5:21 4
Kobuk the Destroyer 43:10 5:01 3
100 Objects #16: Wheel of Fortune Dalmatian 46:48 2:45 4
1-800-PODCAST 48:12 5:25 4
100 Objects #15: Bundy Clock 42:17 4:37 3
Spolia 34:30 6:23 3
100 Objects #14: Basketball Sleeve 46:42 4:54 3
The Bone Wars 49:29 4:49 3
100 Objects #13: The Sand Letters 48:38 1:11 1
Bamboo Is Innocent 31:56 0:10 1
100 Objects #12: "Negro Cloth" 42:34 4:46 3
The Borrowed Nature of Biomimicry 37:05 5:37 3
100 Objects #11: Brannock Device 33:07 5:48 3

Ad load varies by listener. Most podcast advertising is dynamically inserted, so figures reflect ad load as observed by YAPP's processing pipeline at the time each episode was fetched, not what any individual listener hears. Methodology

Listening to 99% Invisible with YAPP

99% Invisible typically runs 2.9 ad breaks per episode, usually a pre-roll and one or two mid-rolls. Across the episodes we have processed, that comes to about 4.5 minutes per episode, or 6.4 minutes for every hour of listening.

YAPP maps each episode before you play it, so you get the show and not the rest of it. Because the ads are stitched in per listener, YAPP matches what you are actually hearing rather than replaying a fixed set of timestamps.

How these numbers are measured

YAPP transcribes each episode, classifies advertising segments, and refines their boundaries using audio fingerprinting. Figures cover the 15 episodes of this show that YAPP has processed. Because most podcast ads are dynamically inserted and vary by listener, these figures reflect what our pipeline observed rather than what every listener hears. Full methodology

Boundaries for 3% of detected segments were refined by audio fingerprinting; the rest rest on transcript timing and are less precise.

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